Growing up should feel good, right from her first bra.
2023
The Spark
It all started with one question.
"Why is it so hard to find a bra that's age-appropriate and comfortable for my daughter?"
Like many mums, I thought finding my daughter's first bra would be simple.
Instead, I found myself choosing between basic crop tops that offered very little coverage and adult bras that felt too grown up, didn't fit properly and simply weren't designed for this stage of life.
I wasn't looking for anything fancy. I just wanted a bra that felt right for this stage of her life.
When I couldn't find it, I decided to create it.
That's how Sassh began.
2024
The Vision
Our vision is simple.
To make every girl’s first bra feel like a moment of confidence, not an awkward milestone.
Growing up comes with enough changes already. We believe her first bra should feel like a natural part of that journey. Comfortable. Age-appropriate. Designed specifically for growing girls.
For mums, we hope to make this next step a little easier. You’ve guided her through so many firsts, and we're honoured to be part of this one.
Because growing up should feel good. Right from her first bra.
2024 - 2025
The Process
Every Sassh bra begins with the girls who'll wear it.
We listened to growing girls, fitted prototypes on real girls, gathered their feedback, and refined every detail until it felt just right.
We didn't begin with an adult bra and make it smaller. We began with growing girls. That's why Sassh bras aren’t simply scaled-down versions of adult bras. They’re designed from the ground up for growing bodies. Considering their comfort, movement and the everyday moments that matter most.
Because when a bra feels right, she stops thinking about it. And that's when confidence has room to grow.
Sassh isn’t just about undergarments. It’s about redefining what it means to grow up with confidence.
OUR VALUES
Comfort First, Always
Growing up should feel good, right from the very first bra.
Age-appropriate Design
Our bras are made for where she is now, not where fashion trends say she should be.
Empowering Girls Through Self-Care
We help girls embrace their changing bodies and build healthy habits, starting with a bra that fits right and feels good.